YCS14· OtherPermutive
Rebuilding data in advertising to protect privacy
Founders
Not read from YC yet; the weekly run fills these in.
Same space
Competitors
Closest in what they build, same category.
LeanMarketS12Mobile advertisingShared: advertisingInactive
VaporS11In-video advertising.Shared: advertisingInactive
Perfect AudienceS11Self-service display advertising for SaaS and online retail.Shared: advertisingAcquired
BoostableW14Advertising platform tools for marketplace sellers.Shared: advertisingAcquired
TrueVaultW14We make Privacy Software for SMBs.Shared: privacyActive
Adjacent
Overlapping tags, a different niche.
Mth SenseS12We're a mobile on-device profiling and ad-serving platform initially…Shared: privacy, advertisingActive
VeriadW26AI operating system for advertisingShared: advertisingActive
Stealth WorkerW16Information Security (Cyber Security), Compliance and Privacy (GDPR &…Shared: privacyActive
Grabb-ItS18Grabb-It is a location based Dynamic Digital - OOH advertising…Shared: advertisingInactive
OmniVirtS12OmniVirt is the leading VR Advertising platform for brands and…Shared: advertisingAcquired
Also from S14
Batchmates in Summer 2014.
AptibleS14The No Infrastructure Platform as a ServiceAcquired
BillforwardS14Subscription billing, rate plan management and analytics as a…Inactive
BlockspringS14Automate data collection for spreadsheets and productivity tools.Acquired
CheckrS14People infrastructure for the future of workActive
CognitoS14Frictionless, modern identity verification that starts with just a…Acquired
HubloS14Hublo is making data-driven marketing simpler. It's a super simple…Acquired
About Permutive
As third-party identifiers like the cookie disappear, ad-tech breaks—targeting, frequency capping and measurement disappear. We're rebuilding data infrastructure in advertising to work with cohorts—privacy safe descriptions of users—which enable advertising use cases without the need for sharing personal identifiers. We do this by moving data processing and management out of the cloud, and on to the user's device.
London, England, United Kingdom
Permutive: questions
Which YC batch was Permutive in?
Permutive was in Y Combinator's Summer 2014 batch (S14).
Is Permutive still active?
Y Combinator lists Permutive as active.
Where is Permutive based?
Permutive lists London, England, United Kingdom as its location on YC's directory.
Not affiliated with Y Combinator. From YC's public directory. Logos via logo.dev; trademarks belong to their owners.